This $1k ad experiment failed
My ads brought in $20 leads, but those leads never became paying clients. In part one of this three-part series, I share what the experiment taught me.
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Perspectives
Thought leadership for those who serve.
Essays and practical thinking for leaders in coaching, consulting, SaaS and service.
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How to become the thought leader your market needs
In short: to become the thought leader your market needs, you must first begin to see yourself as the person who makes a difference.
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